Amarula have created a powerful video about elephant poaching, the ivory trade and how everyday people are fueling the problem without realising it!
The video is equally heartbreaking and powerful! It all starts out with a ranger finding yet another dead elephant. We only get to see the elephants feet but the image is powerful by the pain seen in the rangers face.
The ranger then decided to follow the trail of the poachers to see where the ivory ends up. Amarula said they would like to see the ivory trade disappear instead of our beloved elephants.
“Let’s Make The Ivory Trade Disappear, Not Our Elephants. Follow the Tracker to see where ivory goes. Ivory poaching stops with you.”
The tracker follows the stolen/poached ivory all the way to a woman wearing it around her neck, blissfully unaware of the actual cost her accessory has accumulated.
For World Elephant Day, on the 12th of August, Amarula will be removing the Elephant from their iconic logo to make a statement for their #DontLetThemDisappear campaign.
Watch the powerful video below.